13 advantages of mobile apps for business You need to know
If you’ve ever wondered, “Does my company require a mobile Application?” you’ve come to the perfect spot. Currently, 81% of consumers use the internet to research things before purchasing them. Having a company presence on a mobile application gives you an obvious advantage when it comes to making an impact on consumers.
Mobile app usage has exploded globally over the last decade. By the end of 2021, there will be approximately 4.5 billion smartphone users worldwide, and that year alone, an estimated 1.4 billion smartphones will be sold.
As a result, the majority of large firms and businesses have increased their demand for mobile apps.
Apart from providing services and goods to customers, business owners use apps to increase their Return on Investment (ROI) in a variety of ways.
From brand promotion to learning more about your consumer base, the utility they provide is almost limitless.
If you’re interested in learning how much your business and consumers can benefit from a mobile app experience, this article highlights several critical points.
Methods for Using Mobile Apps in Your Business
To achieve success with your business’s mobile app, you must pay close attention to your approach.
There are numerous ways to go mobile, depending on your branding requirements.
Task Resolution Mobile App
These apps enable users to complete tasks or take advantage of services offered by your business remotely and conveniently.
The majority of mobile applications include task resolution as a fundamental component.
It could be a remote worker tool for accessing customer databases, a car owner app for remote car control (BMW), or even a shopping app.
Loyalty Mobile Apps
Additionally, mobile apps can be an excellent way to increase customer loyalty. ASOS and Starbucks, for example, run loyalty programs and offer incentives to ‘good customers.’
As a result of these benefits, customers continue to return to the brand.
Entertaining Mobile Apps
Apps are not always designed to perform tasks autonomously.
By entertaining your users via your brand’s app, you can also retain the majority of your users without offering direct incentives.
Coca-Cola and Red Bull accomplish this effectively through their Coca-Cola Freestyle and Red Bull TV apps, respectively.
Customer Service Mobile Apps and Chatbots
These applications adhere to the fundamental communication model. They act as a link between brand employees or software and users for the purpose of troubleshooting.
Customers can report issues and find solutions, while brands can notify users of updates and new services.
Content Mobile Apps
Additionally, celebrities and service experts use mobile apps to share their content in a controlled digital space.
A good example is the app Jamie’s Recipes, which includes photos, videos, and step-by-step instructions for cooking.
After discussing some of the most common ways to use mobile apps, let’s consider what you can do for your customers using any of these approaches.
What Your App Can Do?
There are numerous advantages to developing an Mobile app. Consider a few of them. You can do the following with an Mobile app:
1. Increase the value you provide to your customers
The business landscape has shifted dramatically over the last decade or so. Businesses now heavily rely on technology to initiate and complete consumer transactions.
Mobile apps are a critical component of modern technology, as they are constantly transforming how consumers shop and meet their needs.
Consumer expectations continue to rise in lockstep with the rapid advancement of technology. Mobile applications are frequently an excellent vehicle for meeting these expectations.
For example, retail shopping is one of the key business types that benefits the most from mobile apps.
By going mobile, you’re certain to increase the accessibility and usability of your goods and services.
Consumer behavior in the modern era places a premium on convenience, which mobile apps enable.
Apart from being able to search for products, create and track orders from the comfort of their own homes, customers also benefit from a personalized mobile experience, which enables them to make more informed and timely purchase decisions.
This trend is demonstrated by the fact that more than half of mobile app users rely on these mobile apps to fulfil their shopping needs.
Similarly, there are several other elements you can incorporate into your mobile application that will delight your customers!
From a complaints management system to online registration forms and intelligent data-driven user experience improvement, the amount of value you can provide is almost limitless.
2. Strengthen Your Brand
The more value you provide your customers, the greater their interest in your brand will grow. However, without deliberate branding efforts, it is impossible to achieve a deep brand experience.
This is where branded mobile applications come into play.
Compared to more traditional forms of brand marketing such as television or outdoor advertising, branded mobile apps have proven to be extremely effective in recent years.
Marketing firms are leveraging mobile apps to increase brand awareness and maintain a healthy relationship with their customers.
Mobile devices have become an integral part of our daily lives, consuming a significant amount of time. Mobile App owners can use this channel to their advantage.
The more branding elements (logos, color schemes, etc.) you incorporate directly into your Mobile app, the greater the impact on your brand marketing results will be.
Additionally, you can use the data collected by this Mobile app to gain a better understanding of your target audience and optimize your brand marketing strategy.
Jamie Oliver and Dwayne Johnson, among others, are aware of this. They are two excellent examples of the numerous experts who leverage branded Mobile apps to bolster their brand’s strength.
Additionally, L’Oréal’s Makeup Genius Mobile app leverages the customized mobile experience to engage their primarily young customer base.
3. Easily Connect With Your Customers
If there is one factor that has a significant impact on customer satisfaction, it is how quickly and easily information about a business is accessible.
At times, the difference between a lead and a conversion is the speed with which support responds.
If you want to provide your customers with the fastest possible communication, a dedicated mobile app may be the missing piece.
In comparison to websites and other channels, a mobile application is significantly more dependable, personalized, and convenient. Customers need not be concerned about losing track of their support requests, as they can log in using their contact information.
Similarly, your employees will have easy access to this information. This enables them to serve clients more efficiently and effectively.
Apart from providing support, mobile applications are ideal for soliciting and collecting customer feedback.
Historically, businesses relied on a variety of surveys and data from a variety of sources. However, mobile content enables you to collect all of the feedback you require in one location.
Additionally, you can integrate a live chat support feature into your mobile application. This increases not only customer satisfaction, but also engagement.
When implemented properly, near-instant responses via in-app live chat can have a significant positive impact on your sales and brand in general.
4. Increase Customer Loyalty
Loyalty programs, on the other hand, are an excellent way to take things a step further.
While running a loyalty program is a great idea, business owners frequently miss the mark and create an inaccessible program.
Loyalty programs integrated into mobile applications can assist you in avoiding this common blunder. Here are a few simple ways to integrate loyalty programs seamlessly into your mobile app experience:
- Instantly reward mobile app users. Among a variety of other options, you can implement a point (cashback) system that compensates buyers for a portion of their purchases. They can then redeem their points for additional purchases.
- Provide personalized product recommendations on a timely basis. This will require you to conduct intelligent user session analysis. You can then recommend pertinent products to entice them to return.
- Social sharing should be encouraged. Utilize social media buttons to encourage mobile app users to share their brand experiences and raise awareness.
Not only are loyal customers beneficial for direct revenue generation, but they also act as marketing channels. They contribute to increased customer acquisition.
5. Ensure You Have a Competitive Advantage in Your Niche
Keeping up with the competition in today’s digital world of marketing can be a real challenge.
While there are numerous variables to consider, a mobile app provides a significant competitive advantage. According to research on the role of mobile apps in businesses, this is the case.
Consumer behaviours that are constantly changing appear to be the primary reason for this: the demand for instant communication and an increased reliance on mobile devices.
As previously stated, communication speed is critical to customer satisfaction.
In comparison to traditional websites and other channels, mobile apps are more adept at meeting consumers’ ‘need for speed.’
Given the numerous ways in which an effective mobile strategy can enhance your business’s workflow, the overall impact on revenue generation will eventually become apparent.
Nowadays, going mobile may be about more than gaining a competitive edge. In some industries, you may even require it to stay competitive.
6. Increase Customer Engagement
Concentrating on your engagement level is one of the surest ways to increase brand loyalty and revenue generation.
If you successfully increase customer engagement, you will see an increase in customer lifetime value, return on investment (ROI), and other critical metrics.
If you’re an app owner looking to increase your app’s engagement, there are a few features you may want to incorporate.
The most critical of these is probably segmented targeting. This entails segmenting users and determining the type of content delivered to each segment.
Segmenting users enables you to send personalised in-app messages, make more accurate user recommendations, and gain a better understanding of your average customer’s journey.
Additionally, in-app elements such as loyalty programmes, discounts, and continuous feature upgrades may help increase engagement levels (innovation).
Similarly, you should pay close attention to the fundamental characteristics that influence the overall customer experience (CX).
Regardless of the superior features an app may offer, it’s difficult for users to remain engaged if the UI/UX design is subpar or the app is inaccessible.
7. Establish a channel of direct and personalized marketing
The marketing department is another area of your business that can greatly benefit from a custom mobile app.
The first and most obvious advantage that digital marketers gain when businesses go mobile is direct access to user data.
The data gathered from user sessions and app entry points can be extremely beneficial for optimizing your marketing campaigns.
Once your marketers have gathered all of the necessary data, an app enables you to deliver content to your users more effectively than you could through other traditional marketing channels.
Whatever your marketing strategy or objectives, going mobile enables you to put the best offers directly in front of consumers.
The following are some of the ways that mobile features enable this direct approach to marketing:
- Push notifications: The power of push notifications is undeniable when it comes to mobile. According to a Pushwoosh article, push notifications have an average opt-in rate of 70%. When compared to email marketing’s 5%, the disparity is obvious.
- Ads, calls to action (CTA), and other business-related elements will always have a higher clickthrough rate within apps. Additionally, this is true for push notifications.
- Due to the fact that users are primarily interested in completing their intended action, they will always engage with your offers or prompts immediately. With emails, you may have to wait an average of six hours.
While we cannot encourage you to concentrate all of your marketing efforts on mobile, you do not want to overlook the channel’s benefits.
8. Make the Most of Social Media Channels
The internet is propelled forward by engagement. The more time users spend interacting with your app, the more beneficial it is to your business.
While there are few better options for increasing engagement than social media, if you want to integrate your app effectively with social media channels, you may want to consider promoting it on these platforms first.
This will require a strong social media campaign.
Running social media campaigns on popular platforms like Facebook and YouTube is an excellent way to ensure that your app receives all of the attention it deserves immediately upon launch.
Encourage new users to sign up using their social media accounts once you’ve obtained the necessary downloads. Social media sharing will become completely seamless in the future in this manner.
Likewise, you’ll want to incorporate social media buttons and other shareable call-to-actions into your app. To encourage app users to use them, you may need to offer specific incentives.
For some users, challenges and other enjoyable activities are the primary motivation for sharing in-app content.
Apart from sharing buttons, another way to increase user engagement is to integrate the app with social media feeds. This is an optional feature offered by the majority of development firms.
9. Provide prompt, superior customer service
As previously stated, immediate communication with your customer is critical for a positive customer experience.
Customer service industry studies demonstrate that the majority of consumers now seek assistance via mobile.
Mobile customer service provides significant benefits to both the business owner and the customer.
- Customers have the option of self-service. Including an intelligent, easy-to-use help center in your app can be a smart way to assist your customers in quickly resolving their issues.
- Customer service representatives field fewer inquiries. With rising customer service expectations, a mobile app can significantly alleviate employee strain.
- You can enhance your customers’ overall experience. Oftentimes, the most effective way to provide superior customer service is to ensure that few, if any, issues arise. Data from your app can assist you in identifying potential issues or questions before they affect the customer.
Regardless of how you look at it, a well-implemented mobile app is always beneficial for customer service.
10. Obtain Beneficial Consumer Insights
Profitable business in the twenty-first century is nearly impossible without customer insights. If you want to have a successful marketing strategy, you must base it on actual customer behavior.
Your mobile application can be a trustworthy and valuable source of consumer insights.
Customers are frequently willing to share critical information with you in exchange for something of value.
Numerous analytics tools, such as Firebase and UX Cam, provide all of the functionality necessary to collect data from your users. Several metrics that are frequently tracked include the following:
- Users on a daily, weekly, or monthly basis
- Demographic information about users, such as their age, gender, and device type.
- Installs and de-installs
- Rates of retention
There are numerous entry points through which these insights can be tracked. In the majority of cases, a form completed during onboarding is ideal.
At other times, you can offer users bonuses or rewards for completing a survey or filling out a questionnaire. When you conduct a scientific analysis of the data at your disposal, your marketing’s strengths and weaknesses become immediately apparent.
Starbucks was able to claim more than 17 million active loyalty program members by leveraging data from their mobile app.
11. Increase Your Control
Having your own branded app gives you tremendous control over how your business is run. There are several areas in which you can maximize your extensive control. Consider a few of these areas.
When it comes to how customers perceive your brand, the design of your app is critical to achieving the desired effect.
From the logo and transition effects to the rest of the animations, your mobile app is an excellent vehicle for refining your branding strategy as your business grows.
Security is critical to conducting business successfully online.
Using a multi-vendor app or any other channel, on the other hand, may imply that you have less control over the security of your business transactions.
How a mobile application empowers you to take control of your business
- Engagement and Customer Interaction
With a customized mobile application, you can incorporate as many specialized security features as you wish.
In general, new businesses require a limited number of resources. When your business grows, mobile apps typically enable you to add more muscle to the mix.
This, however, may vary depending on the development technologies or agency used.
Customer Engagement and Interaction
Additionally, mobile apps are excellent for establishing and strengthening long-term customer relationships.
You can cultivate these relationships by sending personalized updates about your products and services on a consistent basis.
Finally, all of this control enables you to significantly improve your business processes.
12. Offer One-of-a-Kind Services and Features
To differentiate yourself from the competition, you may wish to provide your customers with some unique services.
To accomplish this, simply add new features to your mobile application — and you’re ready to go!
Brand marketing can be a very time-consuming task, even more so now that so many technologies are available.
However, a well-designed mobile application with unique, interesting features may provide you with all of the benefits you desire.
If you’re developing an app and haven’t considered these features yet, here are some must-have features for providing services to your customers:
- Push notifications are a tried and true method of enticing users to return to your app and services, but if they are not implemented strategically, they may be ignored or even earn your app an uninstall.
- Click-to-call and click-to-ask: Convenience is another significant factor in the success of digital marketing. Integrating buttons in strategic locations throughout your app enables you to convert leads to sales much more quickly.
- Analytics importance in managing your business via mobile cannot be overstated. Understanding your consumers’ behavior has a significant impact on the results of your marketing efforts.
While the features listed above are not all unique or service-specific, they demonstrate the extent to which mobile app features affect how you deliver your services.
13. Establish a channel for customer feedback
Consider the following examples of customer feedback mechanisms:
- Widgets: Possibly the most frequently used method of collecting feedback within an app, they are ideal for eliciting open-ended responses about a particular aspect of your brand.
- Surveys: Similarly, you can incorporate succinct surveys into your app. To increase response rates, it’s critical to align the survey with the context of your app and to display it only when it’s convenient.
- Prompts to ‘Rate my application’: This feature is available on nearly all mobile applications today. Not only do app ratings provide insight into customer satisfaction, but they also help boost your app’s reputation in the app store.
In a nutshell, mobile feedback mechanisms typically have a higher response rate, are available 24/7, and require little maintenance.
Are you looking to significantly improve your business processes and profitability? A mobile application may be the missing piece.
Today, the majority of online traffic is generated by mobile devices. By developing a mobile application for your business, you can capitalize on this trend.
From a branding standpoint to customer service and marketing, almost no department in your business will benefit from incorporating a mobile app.
About the Author:
Harsh Puranam is a Senior Graphic Designer, UI & UX Designer, SMM Expert, and Motion Designer from Hyderabad, Telangana.