COLOR PSYCHOLOGY – The Meaning Behind Brand Logo Colors
Color Psychology is one of the most important decisions in logo formation is choosing the brand’s color scheme. Using a wide variety of colors, including primary colors, helps develop your identity and add flexibility to your designs.
Color choices also offer the company’s logo depth by giving it personality and making it special. The right combination of goods will convey your company’s overall feeling.
Colors help the brand communicate with customers on a deeper level of personal sense. When designating colors for your logo and brand, you’re also conveying the emotions you’re hoping to elicit.
The psychology of colors may have an effect how a brand is viewed. An appropriate color palette can indicate the tone and emotion of a message and evoke unique behaviors. If you choose poorly, it can damage your image.
Research has shown that our brains respond to different colors in unique ways. By recognizing the impact that each color has on the brain, a successful brand can be developed. It’s important to note that it’s a dynamic and nuanced area that requires thoughtful consideration. Think about how each color influences your feelings and your psychology.
RED – Logo Color Psychology
Red is one of the primary colors and is used in branding to reflect passion, rage, and excitement. If you’re searching for a vibrant, lively, and young picture, the color red might be the best choice. If you are more of a traditional, understated guy, then red shouldn’t be your favorite color.
Red is synonymous with the color red.
Some popular associations for Red Logo Color Psychology are: Gentleness, Energy, Romance, Warmth Love, Comfort
White – Logo Color Psychology
White is often overlooked or relegated to secondary roles, but it is still relevant. It can be used as a background color in templates, and can be clean and quick for logos. White is a reflective color that signifies perfection, professionalism, and respectability. Brands fostering a sense of exclusivity and luxury have had considerable success hiring white.
Some popular associations for White Logo Color Psychology are: Hygiene, Purity, Cleanness, Clarity, Youth, Innocence
Yellow – Logo Color Psychology
This warm color is an example of friendliness and cheer. Brands which aim to attract consumers with a soothing, warm embrace and youthful energy should look at Yellow. The color can radiate an engaging and affordable identity.
Some popular associations for Yellow Logo Color Psychology are: Friendly, Cheerful, Youthful, Energy, Positive, Happiness
Orange – Logo Color Psychology
Orange is the more playful and lively relative to yellow. It combines the invigorating and productive emotional and psychological condition associated with red with the mellower yellow. Orange is a good choice for brands looking to invoke these types of emotions from people. It is aggressive, but polite, which makes it perfect for encouraging action.
Some popular associations for Orange Logo Color Psychology are: Energy, Excitement, Prosperity, Warmth, Playfulness, Change
Purple – Logo Color Psychology
For brands wishing to look sophisticated and royal, purple is a favorite choice among designers. They are a perfect way to show off your imaginative and relaxing personality. Purple is a top color option by cosmetics, high-end retail, and other organizations. Those wanting a more comfortable and casual look should avoid bright reds.
Some popular associations for Purple Logo Color Psychology are: Spiritual Awareness, Luxury, Authenticity, Truthfulness, High Quality, Introspection
Green – Logo Color Psychology
Green is a very restful color, as it doesn’t require greater adjustment from the eye. The color represents relaxation but also provides harmony and relation to nature. Brands that want to suggest a fresh start can use green as a way to soothe their consumers’ minds. Blue is not as energetic as yellow and red, so those putting forth a bold statement may prefer other colors.
Some popular associations for Green Logo Color Psychology are: Nature, Health, Wealth, Tranquility, Harmony, Fertility
Blue – Logo Color Psychology
Blue as a color inspires a sense of tranquility and spirituality, as well as feelings of confidence and trust. Blue is a perfect choice for brands in the healthcare and medical sector, as it aims to foster peace and healing. On the other hand, deeper blues are correlated with business-oriented companies making them more professional. Using blue, however, may make a brand look cold and disconnected.
Some popular associations for Green Logo Color Psychology are: Wisdom, Loyalty, Spirituality, Mystery, Sophistication, Respectability
Brown – Logo Color Psychology
The deep colors of brown don’t have the often stronger overtones of black. It has more of a natural tone to it which makes it a better ground sort. Brands seeking to project a confident and trustworthy picture might profit from using brown. Its link to nature helps build a sense of ruggedness in addition to its retro appeal.
Some popular associations for Brown Logo Color Psychology are: Nature, Reliability, Seriousness, Confidence, Security, Friendship
Pink – Logo Color Psychology
Pink is the most feminine hue, but it is also flexible. Brands which employ pink can maintain a sense of energy and cheer and be seen as relaxing to customers. This is an inclination toward sex and sexuality. It is a caring and nurturing light that soothes and reminds us of our feminine nature.
Some popular associations for Pink Logo Color Psychology are: Physical Tranquility, Warmth, Love, Sexuality, Romance, Femininity
Grey – Logo Color Psychology
In addition to being neutral, gray is one of the most common colors available. The brand is widely chosen for its longevity, practicality, and inaccessibility. It is most effectively used as a secondary color to provide a calmer and more neutral backdrop to bold colors.
Some popular associations for Grey Logo Color Psychology are: Practicality, efficiency, Timelessness, Classic, Serious, Mystery
Black – Logo Color Psychology
Without color, black can still be a powerful visual element that can enhance an image. Black as a sign of seriousness and professionalism. However, several times it can also invoke positive feelings such as beauty, substance, and strength. Brands that feature a black high top are attempting to convey an authoritative and respectable image.
Some popular associations for Black Logo Color Psychology are: Power, Strength, Intelligence, Glamour, Luxury, Modern
Over to you
Colors are essential to a brand’s branding. When you design your logo, you should remember the intended intent of each color. The right combination of colors will help you effectively communicate.
Think about the emotions you would like your customers to experience, and how you would like your brand to evoke this effect The right color combination will help you make a lasting impression and leave a strong bond with your audience.
About the Author:
Harsh Puranam is a Senior Graphic Designer, SMM Expert, and Video Creator from Hyderabad, Telangana.
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