Introduction to the Biscuitwaala Packaging Design Case Study

The Biscuitwaala Packaging Design Case Study highlights how Harsh Designs partnered with Akash Sajnani to transform a heritage food brand into a modern retail and digital powerhouse. The project included premium packaging design, 3D product modeling, and strategic social media marketing campaigns, ensuring Biscuitwaala’s rich history aligned seamlessly with contemporary branding standards.

About Biscuitwaala – A Legacy of Authentic Taste

The Sajnani family has been in Hyderabad’s food business since 1905, beginning with the famous Shanker Sher Hotel. Over generations, the legacy continued through Shalimar Ice Creams & Sweets and Shalimar Caterers. Today, the fifth generation, led by Akash Sajnani, runs Shalimar Foods and its iconic retail brand Biscuitwaala.

With products like Fruit Biscuits, Cashew Biscuits, Osmania Biscuits, Jeera Biscuits, and Choco Chip Biscuits, Biscuitwaala has built a reputation for eggless, vegetarian, high-quality bakery items loved across India. To compete in modern retail chains and e-commerce platforms, Biscuitwaala needed packaging that communicates quality and heritage, 3D visuals for product showcases, and digital campaigns that engage today’s audience.

The Client’s Requirement

Biscuitwaala approached Harsh Designs with three major goals:

  • Packaging Design: Create premium, flavor-distinct packaging that looks appealing on both retail shelves and digital platforms.
  • 3D Product Modeling: Develop high-quality 3D mockups for online stores, catalogues, and marketing campaigns.
  • Social Media Marketing (SMM): Build strong brand presence across platforms like Instagram, Facebook, and LinkedIn to connect with both traditional and modern consumers.

Research and Inspiration for Biscuitwaala’s Branding

The Harsh Designs team conducted research into:

  • Global biscuit packaging to benchmark against international standards.
  • Color psychology to differentiate each flavor variant (green for pista badam, purple for cashew, red for fruit, etc.).
  • Digital-first visuals ensuring packaging photographs and 3D renders would perform well on social media, e-commerce platforms, and digital ads.

The Design Process

Packaging Design

Each product was given a unique packaging identity:

  • Cashew Biscuits – Royal purple with cashew imagery highlighting richness.
  • Fruit Biscuits – Bright red to communicate indulgence and festivity.
  • Pista Badam Biscuits – Green tones to signify freshness and health.
  • Osmania Biscuits – Minimal white-beige reflecting tradition and Hyderabad heritage.
  • Ajwain and Jeera Biscuits – Warm earthy shades representing spice and authenticity.
  • Choco Chip Biscuits – Dark, premium brown with chocolate visuals for indulgence.

Typography, layout, and color schemes were carefully designed to balance heritage (est. 1982) with modern retail appeal.

3D Modeling of Product Packaging

Harsh Designs created realistic 3D models for every product variant. These renders were used for:

  • E-commerce listings (Amazon, Flipkart, BigBasket).
  • Retail presentations with distributors.
  • Social media campaigns and digital ads.
  • Internal product catalogues and brochures.

This eliminated the need for costly product photography in the initial launch phase while delivering pixel-perfect, lifelike product visuals.

Social Media Marketing (SMM)

Biscuitwaala’s social media strategy was built around:

  • Visual storytelling: Sharing the legacy of the Sajnani family and the Hyderabad connection.
  • Product campaigns: Posts and ads highlighting different flavors with their unique packaging designs.
  • Festive marketing: Campaigns during Diwali, Eid, and Christmas showcasing Biscuitwaala products as the perfect gift.
  • Engagement content: Recipe ideas, behind-the-scenes bakery glimpses, polls, and contests to build community engagement.

Creative assets used included a mix of designed graphics, product 3D renders, lifestyle photography, and motion videos for Instagram Reels and Facebook Ads.

Business Impact of Biscuitwaala’s New Branding

The integration of packaging design, 3D modeling, and SMM delivered strong results:

  • Retail Impact: Premium packaging improved shelf visibility and positioned Biscuitwaala alongside national competitors.
  • E-commerce Growth: 3D renders made the products stand out on online platforms, leading to higher click-through and conversion rates.
  • Digital Engagement: Social media campaigns built brand recall among younger audiences while reinforcing trust among traditional customers.
  • Brand Consistency: Every touchpoint—packaging, product visuals, and social media—reflected the same heritage-meets-modernity identity.

Why the Biscuitwaala Branding Works

  • Consistency: A unified brand experience across offline and online platforms.
  • Heritage: Packaging and content highlight the 100+ year family legacy.
  • Modern Appeal: Bright, attractive designs that appeal to younger, digital-first buyers.
  • Scalability: 3D models and SMM creatives can easily adapt for new flavors and campaigns.
  • Engagement: Social media strategy built a bridge between generations of customers.

Internal Links to Harsh Designs Services

Conclusion to the Biscuitwaala Case Study

The Biscuitwaala Packaging Design Case Study demonstrates how a heritage food brand can modernize its identity while staying true to its roots. Harsh Designs’ work across packaging design, 3D modeling, and social media marketing ensured that Biscuitwaala thrives in supermarkets, online marketplaces, and digital spaces alike.

With a strong foundation of legacy and an innovative approach to branding, Biscuitwaala is now positioned not just as a bakery brand from Hyderabad but as a pan-India household name.