All you need to know about logo file formats (and How to Use Them) – If you are making the first logo, you probably do not know anything about these various kinds of graphic files. However, a strong knowledge of the graphics files helps in creating a logo. To know the insight of logo file size and other aspects of the file is part of a designer’s work. Although there are many file formats, not all of them are well suited to logo functional. It is likely that the accuracy of your logo image is reduced due to the wrong choice of file format for your logo.

Here are some simple but important things you should keep in mind about various logo design file types:

After you’ve got your digital files, you expect to understand, while uncertain, what to do next. Why are there so many different formats? What is a Photoshop file? What is an Illustrated file?

When it’s about logos, getting the best file for a specific purpose from a business card to a Facebook cover photo to a T-shirt is critical.

Common logo design file formats are:

  • JPEG
  • PNG
  • PDF
  • EPS
  • PSD
  • AI

Documents are identifiable by their file extensions which are logo.png, logo.psd, and so on. Here’s a introduction to the specification for each of these file formats, what they are used for, and the way to open them.

1) JPG (Joint Portable Graphic) Logo design File Format: 

JPG is widely used both in homes and in the workplace. You will be required to import this file into Word or other Microsoft Office applications where the file will be formatted. The files can be compressed and thus make them readily available for sharing and archiving.

But a disadvantage of JPG files is compromised quality. If the logo file size is too low, the logo distorts as it compresses for size.

Likewise, when you compress a JPG logo file, it loses its quality as well. At the end of the day, you can get a pix-elated logo or image.

Use JPG files to put your logo design on

  • Social media profile and cover photos.

2) PNG (Portable Network Graphic) Logo design File Format: 

PNG files are flexible, and very useful for digital purposes. They are also useful for producing digital images that have clarity, such as by using color backgrounds or overlaying images on top of each other. This file is not suitable for print.

What advantages do PNG Logo design files have?

  • If you resize a picture and compress it, the image quality won’t degrade.
  • Can generate millions of different colors.
  • Support transparent backgrounds
  • Simple to read and open file format (raster file)

Use PNG files to put your logo design on

  • Website and blog networks (including your website favicon, the icon that shows up in your browser tab)
  • Presentations
  • Letterheads on Word or Google docs
  • Social media profile and cover photos
  • Online shops or platforms 
  • Images (e.g. to add a watermark)

How do you open PNG Logo design files?

You can open PNG logo files on laptops, mobile devices, and tablets as well as on screen readers. Most browsers can display a PNG logo file without having to download it.

3) PDF (Portable Document Format) Logo design File Format:

PDF is another form of a document created by Adobe. They are widely used to share documents but often used to share images, such as logos.

What advantages do PDF Logo design files have?

  • Easy-to-read file format
  • Formatting stays the same on every device
  • Support transparent backgrounds
  • Easy to share

4) EPS (Encapsulated PostScript) Logo design File Format:

EPS files are a vector-based image format created in Adobe Illustrator. These files are used for print and editing operations and are generally referred to as “working files” or “master files.”

What advantages do EPS Logo design files have?

  • Robust for print. (can be as large as a billboard and as small as a business card) 
  • Vector file format.
  • Editable in the design/editing program Adobe Illustrator.
  • Support transparent backgrounds.

Use EPS files to put your logo design on

  • Print media, such as business cards, posters,  brochures, and more. 
  • Stickers and labels. 
  • Clothing and swag. 
  • or if you need to send your logo to a designer to make changes

5)  PSD (Photoshop Document) File Logo design Format:

Do not concern yourself with what a PSD file is. It is the original image format used by Adobe Photoshop. This program helps the designer to make adjustments to the individual layers of the logo or to make changes in a modified version of the logo. When your logo design is ready, Photoshop allows the users to flatten the individual layer and transform the flat logo into GIF, JPG, TIFF and other file formats so that you could share it. Know, once you have flattened a Photoshop CC file, you cannot convert it back to Photoshop CC format. Therefore, it is important to save the data in order to preserve the .PSD file after each use. Additionally, do not overwrite it as it can cause data loss.

6) AI (100% Vector Logo design File Format):

The image is made up of mathematical, geometric forms. The shapes vary from lines, points, and curves. The illustration of the shapes is clarified mathematically, which enables the image to be expanded or shortened, without losing its accuracy. If you design your own company logo, you are highly encouraged to use Adobe Illustrator (another vector tool will do the same). Illustrator specialists in creating designs in this format. Since it is simple to print on different materials including flyers, brochures, bumper stickers, pens, and exhibits. Likewise, if you intend on using AI files, know that these will only work with a compatible version of Illustrator. These files are created by Adobe Systems.

Vector and raster are two types of logo design files

Many of the logo file types are raster files which are ideal for print design. The vector files are precise to scale and suitable for printing at any size. And when increased in size, the picture retains its good quality. This is why printing companies want you to apply your designs as vectors. Vector logo files come in .AI and .EPS formats.

Color Matters When Using The Logo Design Files

You should observe that when using several logo file formats, color is the most important. Most computer graphics and video output are generated by the use of RGB [red, green, blue]. In this period, print graphics are produced using CMYK [cyan, magenta, yellow, black] and other color models.

These are some of the things to remember when selecting a logo file format to print or to use to display on a monitor. At Harsh Designs, you have access to several exclusive logo designs from our graphic designers. We have strict Quality Control processes that ensure that you receive the correct logo files to maintain quality and scalability.

Wrapping Up…

It is possible that all of your efforts will go to waste if you are unaware of all of the relevant file types you must use. File types common for saving logo images and then submitting them to clients are in circulation for easy use. However, most are either vector format or raster format files. Vector files are useful because they allow you to scale up an image without any loss of quality. Raster files contain pixels and so you cannot scale them up too high. However, raster files have a need and an advantage.

About the Author:

Harsh Puranam

Harsh Puranam is a Senior Graphic Designer, SMM Expert, and Video Creator from Hyderabad, Telangana.

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