Portfolio

Digital Marketing

In a nutshell, digital marketing is the sum total of all the services that we are offering. The main motive of digital marketing is to improve the sales of your services or products using the internet as a medium. It involves identifying the right platforms to advertise your company and developing the right content and targeting the right audiences.

With the advent of digital marketing, traditional marketing practices have taken a back seat and many changes took place with the way companies create or maintain their brand identity. The usage of the internet has spread like a wildfire. It is now affordable and is also data transfer speeds are making new record highs each day.

Digital marketing has made marketing strategies more aggressive and marketing costs much cheaper. The most prominent change is that digital marketing helps to target the right audiences at the right time and at the right place. Unlike, in traditional marketing, the potential customers are narrowed down and the campaigns that are run specifically targets the group of customers where the conversion rates are high.

Best Digital Marketing Service in Hyderabad, India:

Digital marketing is made up of many different parts that work together. We have specialised teams working on each of these areas to help your business get the results you want. As one of the best digital marketing agencies, our teams take the time to learn about your business, understand your product or service, and study your competitors. Then, they decide which of the following are best for your business. It is a custom-made way to get the best results from our digital marketing. Every brand and business is different, and it’s important that we make a plan that fits with that. There is no one size that fits all.

  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Website Design & Development (SEO-friendly)
  • Video Marketing
  • Blogs/Content Marketing
  • Email Marketing

Here are some of the most important big ideas about Digital Marketing. Each of these is a specialty for our teams, which can help your business get the best return on its investment. Please read on to learn more about each of these parts.

1. Social Media Marketing (SMM): Digital Marketing Service in Hyderabad

Social media marketing (SMM) is not just putting up a simple post on social media sites (Like; Facebook, Instagram, LinkedIn, Twitter, and YouTube) . Social media marketing (SMM) is so much more than just that. It can help us take our business to new heights if we do it right. It’s not free, though. To get the most out of Social Media, you have to put in time, money, and other resources. Social media is always changing, but it is a great way to make sales, raise brand awareness, build a brand’s image, position a brand, and connect with current and potential customers. We have a lot more to offer than just putting up average posts every day or two as part of our social media marketing services.

Social Media Platforms

Social Media Marketing Platforms: Best Digital Marketing Service in Hyderabad

Social Media Strategy:

Your social media strategy is built around your social media goals, so it’s very important for a brand’s success to know what those goals are. As your professional social media strategist, we help you find answers to important questions like who you want to reach, which channels work best for you, what kinds of engagement are likely to work in your favour, and how your goals will be measured.

Engagement-focused Content:

Creative content is more likely to get the attention of the people you want to reach. Standardizing a brand and its content across different channels with the right positioning and tone is important if a brand wants to get people interested in it.

One of the most important things to know, though, is that engagement may not always happen right away. In some cases, this kind of content sticks with the audience and helps them remember the brand indirectly. We work on making content strategies that are tailored to your business, industry, and goals.
Creating Content That Is Optimized.

Creating Optimised Content:

When you know your keywords and key phrases well, it’s important to use them naturally in your content and page attributes. Content that is optimised for search engines focuses on a core term and has a lot of related terms around it. We make sure that your content is useful, unique, and optimised so that it encourages users to interact with it and helps you get new customers.

Brand Amplification:

When your message gets across the heart of your brand and does so consistently through interesting content, it keeps your audience interested and grows it over time. Our brand amplification solution helps you give your social media channels that extra boost just when you need it. It could be for a new store, a new brand, a holiday, a business season, a sale, etc. When the strategy is right and the content backs up the strategy, the brand will grow.

2. Search Engine Optimisation (SEO): Digital Marketing Service in Hyderabad

Search Engine Optimization (SEO), can make a big difference between a regular website and one that helps a brand get free traffic and leads, thereby making the most of its digital asset. In the very competitive world of today, a website that hasn’t been optimised is just a place holder. A website is one of the most important digital and physical assets of a brand. Most of the time, though, it doesn’t get the attention it should. How well a website solves problems and helps a brand get the best return on investment is also directly related to how much it costs. We don’t just make websites; we make solutions. Solutions that make it easier for our clients to get great results from the organic traffic that our websites bring in. Once a website has been fully optimised with On-page Optimisation techniques, we move on to Off-page Optimisation, which is the other part of SEO. To build a digital web for a brand and its products, work needs to be done every month. It takes on-page optimization a few steps further and can help you get 5X or even 10X more results over time.

Search Engine Optimisation SEO Digital Marketing Service in Hyderabad

Search Engine Optimisation (SEO): Best Digital Marketing Service in Hyderabad

Technical SEO Analysis:

For organic search marketing to work, the structure of a website is very important. If Search Engine Optimization (SEO) is done right, it will make sure that your website is technically well-structured, not just for search engines but also for your audience. When your site is technically clean and has good internal navigation, it is easier for search engines to crawl and index your web pages. A lot of work goes into this technical analysis. If you don’t do a technical audit of your website on a good platform, you won’t be able to see any big differences. For end users, there may or may not be many differences between a website that is technically sound and a regular website. So, the first step of any good SEO strategy is to do a good technical analysis and find ways to fix things.

Keyword Research:

In order for SEO to work, you need to know the key terms that your audience is searching for. These are the words you want to show up for on Google. There are three things to think about when choosing keywords for your website: the number of searches, how relevant they are, and how much competition there is.

Creating Optimised Content:

When you know your keywords and key phrases well, it’s important to use them naturally in your content and page attributes. Content that is optimised for search engines focuses on a core term and has a lot of related terms around it. We make sure that your content is useful, unique, and optimised so that it encourages users to interact with it and helps you get new customers.

Improving Backlinks for Site Rank Boost:

When figuring out how relevant your website is for a keyword, search engines also look at how good the links to it are. To tell search bots that your pages have great content, you need high-quality backlinks. Your site’s rank goes up if there are more links to it, but only if those links come from different, trustworthy domains. Our ongoing SEO work is aimed at helping you get more high-quality backlinks, which will improve the search engine rankings of your business for different keywords.

Optimised Campaigns = Higher ROI (Return On Investment)

After you set up your ad campaign, you’re still only halfway done with the job. Your PPC campaign with multiple ad groups needs to be managed, tested, tweaked, and improved to get the best results and the best return on investment (ROI). And we need to keep doing this over and over again. If your keywords, ad text, banners, ad strategy, etc. aren’t working well, you may need to change them.

3. Search Engine Marketing (SEM): Digital Marketing Service in Hyderabad

Search Engine Marketing Ads are the ads that we run on search engines like Google and Bing. As Google Partners, we work closely with Google teams that help us give our clients the best results. Search Engine Marketing is one of the best ways for most brands to reach their target audience and get good leads. For different clients, we run Google Ads. There are Search Ads, Display Banner Ads, Mobile Ads, Shopping Ads, YouTube Ads, App Download Ads, and more. We make a plan based on a brand’s business and what would work best for them.

Pay Per Click Google Ads

Google Ads: Best Digital Marketing Service in Hyderabad

Pay-Per-Click (PPC) – (Google Ads):

Several brands use Google Ads to run a Pay-Per-Click campaign. We set up multiple ad groups and campaigns for your business. These campaigns are built around the keywords that your audience uses to look for products or services like yours. We set monthly budgets and make regular changes to the campaigns to get the best return on ad spend, which is another name for return on investment (ROAS).

Business Insights:

If the Digital Team doesn’t know enough about the product or service they are selling for their client, the Google Ads campaign won’t work. So, before we start to work on any SEM strategy, we make sure we have the right business insights. We also talk to our clients to find out what their main goals and problems are so that our Search Engine Marketing Strategy can address them.

Targeted Ads:

To get more conversions, you need to know who your target audience is and build the right customer profile. We look at buyer personas and focus on the people who are most likely to buy. Ads are shown at the right times to get their attention so they’ll follow the calls to action (CTAs) we give them.

Conversion Tracking

By keeping track of conversions, we can help you figure out how well your ad campaign is doing (s). The metrics tell you how well your ad campaign got leads, downloads, sales, email newsletter sign-ups, website purchases, and any other action. Tracking enables taking corrective action if a campaign is not yielding desired results.

Optimised Campaigns = Higher ROI (Return On Investment)

After you set up your ad campaign, you’re still only halfway done with the job. Your PPC campaign with multiple ad groups needs to be managed, tested, tweaked, and improved to get the best results and the best return on investment (ROI). And we need to keep doing this over and over again. If your keywords, ad text, banners, ad strategy, etc. aren’t working well, you may need to change them.

4. Website Design & Development (SEO-friendly):

People grossly underestimate how important it is to have a great website. Facts have shown over and over again that a good website gives a brand a lot more value than you might think. A website isn’t something you buy for X dollars; it’s the most important point of contact you can make for your brand. We say that a good website is SEO-friendly, built on a strong platform, and has an easy-to-use User-Interface (UI). This makes for an interesting User-Experience (UX). Most people never get even 10% value from their websites, which is a real shame. A website is just as important as a storefront. With a good website, you can persuade potential customers to buy from you, connect with potential employees and cut down on hiring costs, and build an unbeatable brand image to make more money. These are just a few of the many ways that a good website can add value. We’ll help you make one, too.

Here are some examples of the kinds of websites we make:

  • Static Website Design
  • Dynamic Website Design
  • WordPress Website Design with Transparency
  • eCommerce Website Design with Modules Integration
  • Customize Website Design
  • Payment Gateway Integration
  • Shipping and Tracking
  • Cod or Pod Implementation
  • eCommerce Application Development
  • Online Store Development
  • Custom eCommerce Website Design
  • Highly Security Features
  • Speed Optimization with Flexible, Quick, and Scalable

The centre of your digital marketing strategy is your website. Everything you do online, like social media marketing, email marketing, mobile marketing, SEO, and paid search, works better when it’s all centred around a professional website designed to get as many customers as possible.

At Harsh Designs, our online marketing experts take a strategic, customer-focused approach to designing and building websites, with a focus on getting customers interested and making sales. So, whether the goal is to make a brand more appealing, get leads, turn prospects into customers, or sell a product, our focus is on business impact (vs. a design focused strictly on visual appeal).

Here’s how we go about designing and building a website:

  • Persona Development and Customer Journey Mapping are the first steps in our digital marketing process. These steps help us understand why people buy things and what makes them take action. From there, we make the site’s architecture, navigation structure, and wireframes. Wireframes are black-and-white diagrams of web pages that are used to guide the design of a website and put the most important parts of a page at the top.
  • Next, we’ll work with website designers to add different “look and feels” to the Design, which gives us room to be creative in meeting the brand development brief. We work directly with the Design team to make designs better, including giving feedback and making changes many times.
  • Once the designs are approved, the site is built by our in-house Senior Web Developers.
    If the client asks for it, we also work on making a Content Management System (CMS) for the website. This makes it easier to change things on the website, like the text, banners, etc. We can also help you make landing pages, create A/B and multivariate tests, and figure out which digital asset gives you the best results.
  • Lastly, we make sure that all of your other digital assets, such as blogging, social media marketing, search marketing, email marketing apps, and others, work together smoothly. Our team can build these systems on their own, work with the providers you already have, or find new vendor partners, whichever is most helpful.

Some of the important approaches of digital marketing are as below

  • Usage of Email marketing/ Email newsletters in digital marketing is a good way to have personal communication with customers. Companies can request the website visitors to sign up for the newsletter to receive updates about the new product launches, discount offers, exclusive offers, etc. Email marketing helps in collecting data for analytics too. Open rates, click-through rates, and un-subscription numbers give important insights as to customer’s preferences concerning products and time to receive such emails, what kind of discount offers interest them, and so on.
  • Search engine optimization or SEO, Search engine marketing or SEM, Pay per click(PPM) are some of the Digital marketing tools where the keywords in the content, backlinks to the website, bounce rates play an important role in improving the ranking of a businesses’ website.
  • Social media marketing in digital marketing involves the usage of platforms such as Facebook, Instagram, Twitter, and LinkedIn to propagate Videos and Images of products or services that a company offers to potential customers. These platforms also allow us to run campaigns to help these creatives reach larger audiences.
  • Blogs, Affiliate marketing, Native Marketing, Online PR, Marketing automation are other important components of Digital marketing.

Why should you choose us?

What makes us special for you to prefer us over others? We are the front runners in the field of digital marketing and have been helping many businesses to launch and improve their digital presence for the past 7 years. We have an expert team specializing in their respective areas and the integrated digital marketing services that we offer are planned and executed with utmost precision to extract maximum profitability.

We provide the following Digital Marketing Services,

  • Social Media Marketing (SMM)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Video Marketing
  • Content Marketing
  • Paid Promotions
  • Influencer Marketing
  • Email Marketing
  • Pay-Per-Click
  • Analytics & Tracking
  • Retargeting

Harsh Designs is one of the leading Graphic Design, Web Development, Android & IOS Application Development, Digital Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, and  Video Marketing Company in Hyderabad, India. We have helped small, medium, and large business organizations to create their Branding experience through Graphic Designing, Digital Marketing, and Content Creation. We became an important destination for many people who wanted to market their brand through advertisements.

Harsh Designs Gives 100% importance to Digital Marketing and creating an everlasting impression for its clients’ projects.

We at Harsh Designs make a quality lasting for decades of every project we deal with, keeping in mind the need for Brand visibility, Brand sustainability in the competitive ever-growing business, and brand value.

5/5 - (102 votes)
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