In a nutshell, digital marketing is the sum total of all the services that we are offering. The main motive of digital marketing is to improve the sales of your services or products using the internet as a medium. It involves identifying the right platforms to advertise your company and developing the right content and targeting the right audiences.
With the advent of digital marketing, traditional marketing practices have taken a back seat and many changes took place with the way companies create or maintain their brand identity. The usage of the internet has spread like a wildfire. It is now affordable and is also data transfer speeds are making new record highs each day.
Digital marketing has made marketing strategies more aggressive and marketing costs much cheaper. The most prominent change is that digital marketing helps to target the right audiences at the right time and at the right place. Unlike, in traditional marketing, the potential customers are narrowed down and the campaigns that are run specifically targets the group of customers where the conversion rates are high.
Some of the important approaches of digital marketing are as below
- Usage of Email marketing/ Email newsletters in digital marketing is a good way to have personal communication with customers. Companies can request the website visitors to sign up for the newsletter to receive updates about the new product launches, discount offers, exclusive offers, etc. Email marketing helps in collecting data for analytics too. Open rates, click-through rates, and un-subscription numbers give important insights as to customer’s preferences concerning products and time to receive such emails, what kind of discount offers interest them, and so on.
- Search engine optimization or SEO, Search engine marketing or SEM, Pay per click(PPM) are some of the Digital marketing tools where the keywords in the content, backlinks to the website, bounce rates play an important role in improving the ranking of a businesses’ website.
- Social media marketing in digital marketing involves the usage of platforms such as Facebook, Instagram, Twitter, and LinkedIn to propagate Videos and Images of products or services that a company offers to potential customers. These platforms also allow us to run campaigns to help these creatives reach larger audiences.
- Blogs, Affiliate marketing, Native Marketing, Online PR, Marketing automation are other important components of Digital marketing.
Why should you choose us?
What makes us special for you to prefer us over others? We are the front runners in the field of digital marketing and have been helping many businesses to launch and improve their digital presence for the past 7 years. We have an expert team specializing in their respective areas and the integrated digital marketing services that we offer are planned and executed with utmost precision to extract maximum profitability.
We provide the following Digital Marketing Services,
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Video Marketing
- Content Marketing
- Paid Promotions
- Influencer Marketing
- Email Marketing
- Analytics & Tracking
Harsh Designs is one of the leading Graphic Design, Web Development, Android & IOS Application Development, Digital Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, and Video Marketing Company in Hyderabad, India. We have helped small, medium, and large business organizations to create their Branding experience through Graphic Designing, Digital Marketing, and Content Creation. We became an important destination for many people who wanted to market their brand through advertisements.
Harsh Designs Gives 100% importance to Digital Marketing and creating an everlasting impression for its clients’ projects.
We at Harsh Designs make a quality lasting for decades of every project we deal with, keeping in mind the need for Brand visibility, Brand sustainability in the competitive ever-growing business, and brand value.