It’s impossible to impress customers and prospects with generic designs that don’t make your package-product design pop. Generic templates make your product packaging look like thousands of other packages and make it impossible for customers to fall in love with your unique products.
Packaging keeps the world organized. Whether it’s a packet for your M&Ms, a hamper for your dirty laundry, or the bottle that holds the delicious liquid particles of your beer together, the things we put things in are important!
- visual design
- colors & fonts
These are used on wrapping, a box, a can, a bottle of any kind of container. Harsh designs, we offer the best package design services in Hyderabad which can provide an eye-catching design that blends with the latest trend while at the same time project the product’s uniqueness and quality.
“Good design makes a product understandable”
Your company’s name, website, and logo are only the beginning of your branding efforts. Yes, they are important components of any marketing plan; nevertheless, if your package-product doesn’t sell, they are unlikely to have a significant impact. Your product, including its packaging, needs to be well designed in order to sell well. Many people base their purchasing decisions on product design, especially when faced with a variety of options, and product packaging is often the first thing they notice about your goods. Most of the time, those of us who live in the First World are faced with numerous options. As a result, if you want customers to prefer your product over competitors’, you should think about why and how you design the package. What will help your product grow legs and jump off the shelf and into my basket when I’m standing in an absurdly lengthy grocery store aisle, staring at hundreds upon hundreds of the same product, products that seem to proliferate the longer I stare at them? It will be your product’s design unless that particular grocery shop is overrun with bugs or rats.
In today’s world, we live in a consumerist society. Product design has become more crucial than ever before as our society has become increasingly globalised. While we still have a basic need for stuff, what we desire is a different story. To take advantage of our rampant consumerism, great product design takes advantage of both our necessities and desires. The market is swamped with comparable products, and the only thing that distinguishes one brand of a product from another is its design. While objects have traditionally had a purpose, they are increasingly becoming symbols of meaning. Good product design’s job is to successfully communicate that meaning to the customer. People’s attitudes toward things are continually changing due to societal pressures based on economic, ecological, and technical preferences. Listening to and responding to the wants and aspirations of consumers, as well as providing creative and new product design, is critical for businesses that want to succeed.
Importance of good package-product design:
- Good product design attracts more customers thereby giving an organisation a hedge above other competitors in the market.
- It is also important because it brings together three important issues, the concept, the package and the process.
- Good design makes a business grow by enhancing profitability and turnover because it transforms the needs of customers into the desired shape and value of the product demanded.
- It makes life easy and comfortable for the customer by introducing products that are easy to use.
- Good product design is important in replacing obsolete designs.
1. Almost a third of product purchasing decisions are based on packaging.
2. 66% of consumers said they have tired a new product because of the packaging.
3. More than 70% if buying decisions aew made in the store.
The 5 Golden rules of Packaging Design
Rule #1: The first rule is that your packaging design should accurately reflect your brand/product.
Don’t make promises you can’t keep, and don’t make promises you can’t keep. Your packaging should be a reflection of your business or product. It’s natural to build assumptions based on the packaging. Customers should not be disappointed by your brand, nor should they be duped into buying something they don’t want. Use the front of the pack (the side that faces the buyer) to clearly represent the brand’s values. To accomplish so, use both visual and verbal means.
Rule #2: Keep your packaging design consistent.
Your product could come in a variety of sizes, packaging types, and versions. It’s critical that they all appear to be the same. Have a distinct visual and linguistic style that your customers will recognise. Consistency is always a good thing when it comes to building trust.
Rule #3: Your packaging design must be accurate and unambiguous.
Make use of your packaging as a medium for advertising. If you use the real estate on your packaging wisely, you can express a lot. Include the reasons why people should trust your brand.
Rule #4: Your packaging design should be unique and distinctive.
On the shelves, the packaging stands out. Make your packaging stand out by using a different format, shape, or colour palette. Today, we may easily identify Tide by its orange colour or Cadbury Dairy Milk by its purple colour. Without even reading the brand names, we automatically recognise it. The similar effect may be achieved with a Pringles box or a Coca-Cola bottle. Differentiation’s power lies in this.
Rule #5: Your packaging design must be functional.
Consider your packaging’s impact on the environment. When travelling internationally, the cost of shipping is calculated based on the number of cubic metres of space used, therefore keep the package as small as possible. Consider your product’s packaging materials and shelf life. If at all feasible, make it recyclable. And, of course, follow all legal requirements.
Main functions of Package-Product Design:
Design is crucial, but packaging utility is much more critical. What proper packaging should do for the product it contains is as follows:
Protection: The primary goal of product packaging is to protect the contents of the package from damage during transit, storage, or while it is on the shelf in stores. To avoid tampering with the product, package packaging must be trustworthy and durable.
Attraction: When customers see your products on the shelves, they must be appealing enough to pique their interest. This can be accomplished through the use of specific colour schemes, elaborate designs, or unique boxes that are both useful and appealing.
Information: Packaging must also provide information on the product, such as how to use it, what ingredients it includes, and when it expires. Customers can use this information to decide whether or not they want to buy your goods without having to speak to a store assistant.
Differentiation: Packaging also aids firms in distinguishing their products from identical ones by using logos, colours, and shapes. Your goods will stand out and attract buyers with innovative designs.
After the design is complete, you must assess it using the following criteria:
- Simple to understand: Will customers be able to determine what your product is and what it does just by looking at it? The last thing you want to do is cause clients to become confused.
- Honesty: Does your product’s packaging accurately represent it? Make sure that any visuals or photographs on the packaging are as realistic as feasible. Of course, you should utilise your best photographs, but make sure they don’t exaggerate the value of your product.
- Versatility: Even if you only have one product on the market right now, you could desire to expand in the future. Ascertain that the packaging design is adaptable enough to accommodate more items if the need arises.
We provide the following Package-Product Design Services,
- Product Label Design
- Package Design
- Packet Design
- Bag Design
- Wrapper Design
- Outer Box Packaging Design
- Creative Packaging Design
- Boxes Design
- Tube Design
- Paperboard Boxes Design
- Corrugated Boxes
- Plastic Boxes Design
Harsh Designs is one of the leading Graphic Design, Web Development, Android & IOS Application Development, Digital Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, and Video Marketing Company in Hyderabad, India. We have helped small, medium, and large business organizations to create their Branding experience through Graphic Designing, Digital Marketing, and Content Creation. We became an important destination for many people who wanted to market their brand through advertisements.
Harsh Designs Gives 100% importance to Package Designing and creating an everlasting impression for its clients’ projects.
We at Harsh Designs make a quality lasting for decades of every project we deal with, keeping in mind the need for Brand visibility, Brand sustainability in the competitive ever-growing business, and brand value.