A web development creative brief is a document that outlines the goals, target audience, messaging, and key elements of a website development project. It serves as a roadmap for the development team to follow in creating the website. The brief typically includes information such as the website's purpose, target audience demographics and behavior, desired user experience, content requirements, and technical specifications. It may also include information about the brand's visual identity, color palette, and typography. The creative brief helps ensure that all stakeholders are aligned on the website's goals and direction, and that the final product effectively meets the intended objectives.